WHAT NERDO IS.
Nerdo exists to force explicit decisions at moments where optionality turns into drift and ambiguity becomes costly.
We operate in the narrow space between insight and execution,
before action begins and before momentum substitutes for choice.
WHAT NERDO DOES.
What Nerdo does
Nerdo structures decision-making when organisations hesitate, delay, or hide behind consensus.
Each engagement centres on:
- one explicit decision
- one named decision-maker
- explicit exclusion of alternatives not chosen
Nerdo makes loss visible and ownership unavoidable.
WHAT NERDO IS NOT.
Nerdo is not:
- a consultancy
- an agency
- a delivery partner
- a long-term advisor
We do not optimise plans.
We do not refine strategies.
INDUSTRIES WE SERVICE.
Nerdo focuses on sectors where timing, uncertainty, and misinterpretation are costly.
- Agencies
- (media, creative, integrated)
- Automotive & mobility
- Retail & e-commerce\
- Travel, hospitality & mobility services
- Seasonal & cyclical products
- (fashion, electronics, energy)
- Late-stage B2B & platform businesses
- (enterprise SaaS, marketplaces)
If execution capacity already exists, Nerdo is relevant.
NERDO DECISION SERVICES
SIGNAL CHECK
For moments where a decision is required but direction is unclear.
OUTPUT:
A forced articulation of what is decided , or explicitly deferred, and by whom.
PITCH SIGNAL BRIEF
For commercial pitches where focus determines whether effort is wasted or effective.
OUTPUT:
One chosen pitch angle and explicit rejection of alternatives.
DIRECTION DECISSION
For strategic moments where multiple plausible directions exist and only one can be chosen.
OUTPUT:
A binding strategic direction with explicit exclusions.
EXIT & AUTHORITY TRANSFER.
When a decision is made, or consciously deferred , the engagement ends.
At that moment:
- authority transfers fully to the client
- Nerdo exits
- execution proceeds without us
If this feels uncomfortable, the decision is not yet complete.
ROLE IN THE SYSTEM.
Nerdo defines:
- what constitutes a valid decision
- when judgement is sufficient
- when interpretation must stop and choice must begin
Our Team
Alex Morgan
Sofia Richter
Daniel Weber
